How to Increase Your Search Rankings Without Link Building

link building is hard I know they say it's the main way to increase your search engine rankings and it is but it's not the only way Google has over 200 factors that affect their algorithm so today I'm gonna teach you how to increase your Google rankings without building any links one of the main factors that affects rankings is quick to rate if you do a search let's say you do a search for dogs and Google notices that everyone's clicking on the second listing instead of the first listing what are they gonna do they're gonna flip them around why because you're using user signals these user signals tell them what users prefer if all the users prefer the second listing and Google keeps that listing at number two what's going to happen with the users they're gonna feel that Google results aren't that relevant and they're gonna use another search engine so if you want to increase your rankings without building links you can increase your rankings by creating a more appealing title and description that title in that description that you're seeing in organic results are made up through a title tag and a meta description you can have your webmasters change those for you now the way you want to create amazing title tags and meta descriptions are using phrases and words in there that people want to click you can do this by using words like get now try fast free you can also use phrases and words like the date so a lot of times I updated in 2017 and it causes me to get more clicks than the listings above me and eventually over a period of a month or two my listings climb up and it outranks theirs so use those phrases if you're unsure of what phrases to put in your title tag and Meta Description Google the phrases you want to rank for look for all the paid ads see with Google AdWords one of their main factors that determines where an ad should be placed is not only just the bid but it's how appealing that ad copy is because if one person spends $5.00 per click with Google and another person spends 2 dollars and 50 cents with Google but the person who's spending 2 dollars and 50 Cent's gets three times the more clicks because their ad copies more appealing Google's want to place that two dollar and 50 cent ad above the five dollar one because they make more money right one gets three times more the clicks that would be seven dollars and fifty cents versus five dollars they look at the total revenue amount that means that person that's spending two dollars and fifty cents which is at the top typically has the more appealing ad copy so when you're looking at the paid Google results the ones at the top typically have the best title and description so make sure you use similar titles and descriptions with your free listings so that way you can climb in the organic rankings that's how you increase your rankings without building any backlinks [Music]